We don’t do generic lists, fake research, or the kind of volume that annoys your entire market by lunchtime.
First qualified meetings land in week 4. You approve every email before it sends.
Sourcing, writing, sending and working the replies. You get qualified meetings on your calendar and nothing else to manage.
Two versions of the email, one per tier, written from what is actually happening at the company.
Tier 1 only, written per account, running alongside the email so one company sees one conversation.
Every reply worked the day it lands. Objections and reschedules handled, with a prep note before each meeting.
Research, timing and copy are worth nothing if the message lands in spam. So the sending infrastructure gets built first, and it gets measured continuously.
Real research does not scale, so it goes to the companies where something has just changed. The rest of your market is kept in reserve until there is a reason to write.
Something changed at the company in the last few days. These get a person, real research and an email written for that account alone.
15 to 25 a week · email and LinkedIn
The right profile with nothing moving yet. A shorter sequence at lower volume, so they are still worth approaching properly when something does move.
Lower volume · email only
The rest of your market, reviewed every morning and left alone until there is a reason to write. When their moment comes you are not the firm that already emailed them four times.
Nothing sends · reviewed daily
Across 25 million sends, this is what moved the needle and what did not.
Qualified meetings start coming in from week 4. Week 2 is quiet by design, and we would rather tell you that now than have you wonder.
No retainer. Before anything sends, you agree in writing who counts as qualified. No-shows and poor fits don’t count.
Billed per qualified meeting that actually happens.
Your contract value and close rate. The calculator does the rest.
Meeting value is your contract value times your close rate. The price per meeting is agreed before you sign. In-house figure is the 2026 median fully loaded cost of one SDR.
Sure, and some teams should.
It's worth knowing what you're taking on first.
The engine runs on about 17 tools: signal sources, company and contact data, verification, deliverability, sending and routing. Licences come to roughly $1,300 a month before anyone writes a line of copy.
Most teams need 6 to 8 weeks to get it all talking to each other. The part that catches people out is deliverability, because you learn it on your own domains and one bad month takes them out for weeks.
Then we use yours where it makes sense.
If you've got Sales Navigator seats, a CRM you like or a sending platform already set up, we work inside them and drop ours.
We go through the overlap on the call so you aren't paying twice for the same thing.
The one thing we won't do is send from domains with a history we can't see. If yours have been used for outbound before, we start on fresh ones.
Usually because it has become someone's fourth priority.
Outbound isn't complicated, it's just relentless. Lists need rebuilding, replies need answering the same day, and somebody has to read the account before writing to it.
That last part is the first thing to go when the week gets busy. If yours is running well, keep it. If you can't remember when the list was last rebuilt, that's probably your answer.
Someone who matches the ICP we agreed on, has the authority to buy, and actually turned up.
If they no-show, it doesn't count and you don't pay for it. Same if they turn out to be the wrong person, or if they cancel and never rebook.
We write the definition into the agreement before you sign, so there's nothing to argue about three months in.
First emails go out in week 3.
Before that we're warming the sending accounts, which takes about 2 weeks and can't be rushed. Qualified meetings usually start landing in week 4 and build from there.
Week 2 will look like nothing is happening, which is why we mention it now. People who skip the warm-up and start sending anyway tend to burn their domains inside a month.
You pay for qualified meetings that actually happen. There's no retainer.
We set the price per meeting on the first call, once we know your market and deal size. It goes into the agreement before anything sends.
A meeting counts when the person matches the ICP you signed off on and turns up. No-shows, poor fits and anyone already in your pipeline don't count.
You keep it.
The domains and mailboxes are bought in your name on day one, so they stay with you.
Same with the lists, the reply history, the suppression file and the research we've written up on each account. If you bring someone in-house later, they can pick it all up and carry on.
One proper call at the start to go through your buyers, then around half an hour a week.
You approve the copy before anything goes out and you take the meetings. Everything in between is ours. When something genuinely needs your call, we'll bring you a recommendation alongside it so you're not starting from scratch.
A few situations, and we'd rather flag them early.
If your contract values sit under about $10,000, the numbers get tight for both of us and a self-serve or partner motion will usually reach people more cheaply.
If you haven't pinned down who your best customer is yet, that's worth working out before you spend money reaching them.
And if nobody on your side has room to take meetings, booking more of them won't help anyone. We'll say so on the first call if we think you're in one of these.
Thirty minutes on who actually buys from you, and an honest answer on whether we are the right fit.